Radiance, Made in Italy
Mi-Ora was born from a simple but radical idea, that your time is sacred. In a world that rushes you past yourself, we create space to return to stillness, to softness, to skin that remembers how to glow.
ATTIMO SERUM
Crafted for the ritual of presence, born in Italy
About MI-ORA
Made in Italy with care and intention, where Italian craftsmanship meets clean beauty. Mi-Ora invites you to slow down, touch your skin like someone you love and rediscover beauty not as perfection but as presence.
- My Time. My Ora. My Skin.
Mi-Ora is more than a product, it's a pause.

Mi-Ora is more than a product, it's a pause.
A ritual of presence. Each drop is a moment reclaimed, a quiet rebellion against the noise of hurry and the pressure to be more, do more, age less. With Mi-Ora you get to experience the Italian secret to timeless beauty.






Mi-Ora honors the slow beauty of Italian living, where quality, tradition meet natural beauty
Experience the Italian secret to timeless beauty.
Experience the Italian secret to timeless beauty.
Testimonials
“I’ve tried many face serum, but ATTIMO SERUM feels truly luxurious. My skin stays hydrated all day, and I’ve noticed a real glow after just two weeks!”
– Sofia R.Milan
“Finally, a serum that works for my sensitive skin. It feels light, absorbs quickly, and smells amazing.”
– Elena M.Rome
“ATTIMO has become my daily essential. The texture is silky, and my skin has never looked this smooth.”
– Giulia P.Florence